Web push notifications are a method of sending push notifications to internet users via their desktop or mobile devices. These notifications come from a website and are used to communicate important information about the service, brand or product to the user. Web push notifications work independently of mobile applications and have the ability to send notifications to the user's device even if the website is not open. This feature is an important advantage that distinguishes web push notifications from other communication channels.
Web push notifications were introduced with Google's Chrome 42 update in 2015. This update allowed websites to send notifications to devices even if the website is closed in permitted cases. With Mozilla's Firefox 44 update and Chrome 56 update, web push notifications have been further developed and are now widely used. Push notifications usually serve as a reminder of the brand or service and, when used correctly, allow users to return to the website.
Web push notifications offer an alternative channel to traditional email marketing. These notifications provide a more direct communication, unlike sending e-mail or SMS. When users allow push notifications, they can see all notifications, and missed notifications are displayed when the browser is opened. In addition, Android mobile device users can also receive web push notifications. More successful than other communication tools in terms of accessibility, push notifications provide real-time interactions and can increase the number of users returning to the website.
Push notifications can be used for various purposes. Bulk push notifications are used to make general announcements to a wide range of users, while targeted notifications are filtered according to users' characteristics. News sites can send customised notifications according to user preferences, while recurring notifications are used to inform users at certain periods.
Web push notifications offer an effective way to attract user interest in a competitive internet environment. These notifications can not only attract the user back to the website, but also establish a long-term trust relationship. Push notifications are also helpful in determining marketing policies, as they can be tracked with Google Analytics. It is also an effective marketing tool with the ability to direct users directly to the target.
One of the advantages of push notifications is that they can be tracked with Google Analytics. This allows you to get to know the target audience more closely and determine marketing strategies accordingly. Notifications also provide fast results with the ability to direct users directly to the target.
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